ABOUT BLUSHPROOF®

HOW IT STARTED...

Blushproof® was founded in 2020, inspired by a mother’s desire to provide better menstrual care for her tween daughter, as well as for her perimenopausal self. Realising the environmental impact of traditional period products (14,000 pads & tampons per person, ending in landfills) Thandi realised there was a lack of affordable, sustainable options in South Africa.

This sparked the creation of Blushproof®, a brand focused on offering eco-friendly, reliable period solutions that are both functional and kind to the planet. With a commitment to sustainable menstrual care, Blushproof® quickly grew from a small home office into a proud South African brand, dedicated to providing better alternatives to traditional products.

BREAKING TABOOS

Periods have been stigmatised in South Africa for too long. At Blushproof®, we offer sustainable, toxin-free period solutions for all body types. Our mission is to:

Reduce landfill waste by replacing single use products with absorbent period panties.
Promote plastic-free alternatives for body-safe menstrual care.

WHERE WE ARE NOW...

Today, Blushproof® operates from a dedicated workshop in Johannesburg. We’ve sold over 30,000 period panties, with glowing 5-star reviews from customers across the country.

LOOKING AHEAD...

Blushproof® is committed to innovation and growth. We continue to refine our designs, explore new sales channels and expand our product range. Our vision is to provide sustainable solutions for all - helping reduce waste, tackle period poverty and empower women to live confidently and comfortably.

Thank you for being part of this journey. Together, we’re making a difference.