When we started blushproof, we wanted to create a business that supports young South Africans that can’t afford period products.
There are 7 million learners in South Africa between the ages of 13 and 19—4 million of whom don’t have access to the period products they need every month.
Not having the right products on hand means that these teenagers are often forced to miss class, which can affect their chances of finishing school and finding jobs down the line.
Through our PayItForward programme, blushproof donates a period pack for every 4 pairs of absorbing panties sold. The pack includes two cloth pads and a leakproof pouch. This helps to ensure that tweens and teens in disadvantaged areas are given access to safe and sustainable products that are reliable and long lasting.